Stop Wasting Google Ads Spend
Alon T·PPC SpecialistI've managed Google Ads accounts for years and watched the platform slowly take control away from advertisers. Match types that used to mean something now trigger on whatever Google's AI thinks is "relevant." The only real defense left? Negative keywords.
This blog is where I share what I've learned about protecting ad spend, building smarter negative keyword lists, and staying sane while Google keeps moving the goalposts.
January 19, 2026
Negative Keyword Research Techniques
January 13, 2026
Scripts and Automation for Negative Keyword Management
January 6, 2026
The Future of Keyword Targeting in Google Ads
December 30, 2025
Negative Keywords for Different Campaign Types
December 23, 2025
Google Search Partners and Negative Keywords
December 16, 2025
Common Negative Keyword Mistakes (And How to Avoid Them)
December 9, 2025
The Economics of Negative Keywords
December 2, 2025
Match Type Strategy in the Modern Google Ads Era
November 25, 2025
Mining Search Terms Reports for Gold
November 18, 2025
The Art of Building a Negative Keyword List
November 11, 2025
Why Negative Keywords Are More Important Than Ever
November 4, 2025
The History of Google Ads Match Types: How Advertisers Lost Control